Mineral Waters
Schweppes sources only the finest mineral water from Australian springs. Combined with delicious fruit flavours and just the right amount of carbonation, Schweppes Mineral Water can help you feel refreshed and balanced.
>
www.schweppes.com.au/
Schweppes Flavoured Mineral Water
It’s an extremely exciting time for Schweppes flavoured Mineral Water.
We’ve spent the last 12 months reformulating our flavoured Mineral Waters to make sure they’re the best tasting, consumer preferred range available*, and to ensure they capitalise on the growing trend of Australians wanting beverages containing less sugar.
The new formulations have 25% less sugar than leading full sugar soft drinks, and don’t contain any artificial sweetener. We’ve done this by using a natural sweetener called Stevia, which is extracted from the leaves of a plant grown primarily in South America and Asia. Using this product to naturally sweeten carbonated beverages is a really exciting development that represents true innovation for Schweppes.
The massive launch program will include a huge sampling campaign, both in store and event based. We know that once people try the new formulations they’ll love them and will continue to choose us over our competitors!
This is the most exciting thing Schweppes has done with Mineral Waters in years. Finally there’s a true point of difference in this category for our consumers.
*Project Carrie, Sensometrics Report, November 2009
 |